Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?

19811,479 citationsJournal Article

Authors

Andrew A. Mitchell · Carnegie Mellon University

Jerry C. Olson · Pennsylvania State University

Abstract

Fishbein's attitude theory posits that beliefs are the only mediators of attitude formation and change. The validity of this proposition for consumers’ beliefs about product attributes and brand at...

Topics & Keywords

Consumer Behavior in Brand Consumption and Identification Aesthetic Perception and Analysis Cultural Differences and Values

Publication Details

Published in: Journal of Marketing Research

Volume 18, Issue 3, pp. 318-318

DOI: 10.2307/3150973

Field-Weighted Citation Impact: 40.78

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Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?

Authors

Abstract

Topics & Keywords

Publication Details