WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY.

19905,119 citationsJournal Article

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Abstract

Firms compete for reputational status in institutional fields. Managers attempt to influence other stakeholders' assessments by signaling firms' salient advantages. Stakeholders gauge firms' relati...

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Business Strategy and Innovation Innovation and Knowledge Management Organizational Management and Leadership

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Published in: Academy of Management Journal

Volume 33, Issue 2, pp. 233-258

DOI: 10.2307/256324

Field-Weighted Citation Impact: 37.27

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WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY.

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Abstract

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