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A Behavioral Theory of the Firm

19643,061 citationsJournal Article

Authors

William J. Baumöl

Richard M. Cyert

Topics & Keywords

Global and Cross-Cultural Management Corruption and Economic Development

Publication Details

Published in: Journal of Marketing Research

Volume 1, Issue 1, pp. 74-74

DOI: 10.2307/3150326

Field-Weighted Citation Impact: 44.52

A Behavioral Theory of the Firm | Researchclopedia