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The Role of Personal Values in Marketing and Consumer Behavior

1977702 citationsJournal Article

Authors

Donald E. Vinson · University of Southern California

Jerome E. Scott · University of Delaware

Lawrence M. Lamont · Washington and Lee University

Abstract

Can Personal Values be used to assist marketers in determining consumer choice behavior?

Topics & Keywords

Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Consumer Retail Behavior Studies

Publication Details

Published in: Journal of Marketing

Volume 41, Issue 2, pp. 44-50

DOI: 10.1177/002224297704100215

Field-Weighted Citation Impact: 5.29

The Role of Personal Values in Marketing and Consumer Behavior | Researchclopedia