Does Culture Matter? A Cross-Cultural Study of Executives' Choice, Decisiveness, and Risk Adjustment in International Marketing

1988503 citationsJournal Article

Authors

David K. Tse · University of British Columbia

Kam-hon Lee · University of International Business

Ilan Vertinsky · University of International Business

Donald A. Wehrung · Chinese University of Hong Kong

Abstract

David K. Tse, Kam-hon Lee, Ilan Vertinsky, Donald A. Wehrung, Does Culture Matter? A Cross-Cultural Study of Executives' Choice, Decisiveness, and Risk Adjustment in International Marketing, Journal of Marketing, Vol. 52, No. 4 (Oct., 1988), pp. 81-95

Topics & Keywords

Customer Service Quality and Loyalty Organizational Leadership and Management Strategies International Business and FDI

Publication Details

Published in: Journal of Marketing

Volume 52, Issue 4, pp. 81-81

DOI: 10.2307/1251635

Field-Weighted Citation Impact: 10.06

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Does Culture Matter? A Cross-Cultural Study of Executives' Choice, Decisiveness, and Risk Adjustment in International Marketing

Authors

Abstract

Topics & Keywords

Publication Details