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Importance-Performance Analysis based SWOT analysis

2016473 citationsJournal Article

Authors

Boonyarat Phadermrod · Kasetsart University

Richard Crowder · University of Southampton

Gary Wills · University of Southampton

Topics & Keywords

Strategic Planning and Analysis Cruise Tourism Development and Management Organizational Strategy and Culture

Publication Details

Published in: International Journal of Information Management

Volume 44, pp. 194-203

DOI: 10.1016/j.ijinfomgt.2016.03.009

Field-Weighted Citation Impact: 31.82

Importance-Performance Analysis based SWOT analysis | Researchclopedia