Application of new media in the advertising operation of sci-tech journals: taking Journal of HV & AC as a case

20120 citationsJournal Article

Authors

Xin Chen · Asia Pacific Construction Science and Technology Information Research Institute

Abstract

Based on the advertising operation experience of Journal of HV AC,this paper presents in detail the application of new media such as mobile phone messages,websites,microblogs and so on in the advertising operation of sci-tech journals.

Topics & Keywords

Web and Library Services Digital Games and Media Web Data Mining and Analysis

UN Sustainable Development Goals

Industry, innovation and infrastructure

Publication Details

Published in: Bianji xuebao

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