Blending Entrepreneurship and Design in an Immersive Environment

Integrating entrepreneurial thinking into engineering education is a growing area of interest. Existing programs have created content for courses offered during the normal semester where traditional modes of assessment, such as grading, have been used to evaluate learning. Within this research the authors explore another style of offering entrepreneurship and design within engineering education. The authors present their findings and experience in offering designbased immersive learning experiences that are outside of the traditional classroom setting. This paper evaluates whether students involved in the designbased immersive learning experiences developed knowledge pertaining to design and entrepreneurship as evidenced through comparative analysis of student reflections and authoritative literature in the subject area.