Applying Swoc Analysis To An Institution Of Higher Education

SWOC Analysis is the most renowned tool for audit and analysis of the overall strategic position<br> of the business and its environment. Its key purpose is to identify the strategies that will create a<br> firm specific business model that will best align an organization’s resources and capabilities to<br> the requirements of the environment in which the firm operates. SWOC is the foundation for<br> evaluating the internal potential and limitations and the probable/likely opportunities and threats<br> from the external environment. It views all positive and negative factors inside and outside the<br> firm that affect the success. A consistent study of the environment in which the firm operates<br> helps in forecasting/predicting the changing trends and also helps in including them in the<br> decision-making process of the organization. In this paper, we have reviewed the SWOC<br> analysing technique and applied it to higher education system. We have applied it to a higher<br> education institution - Srinivas Institute of Management Studies, (SIMS).