Measuring Customer Experience

201436 citationsBookbronze Open Access

Authors

Abstract

This book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.Customer experience plays a pivotal role in the success and longevity of a company.

Topics & Keywords

Customer Service Quality and Loyalty Consumer Retail Behavior Studies Service and Product Innovation

Publication Details

Published in: Palgrave Macmillan UK eBooks

DOI: 10.1057/9781137375469

Field-Weighted Citation Impact: 0.54

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Measuring Customer Experience

Authors

Abstract

Topics & Keywords

Publication Details