Researchclopedia

Research Researchers Institutions Topics Submit About

Command Palette

Search for a command to run...

Researchclopedia

Research Researchers Institutions About

© 2026 Researchclopedia. Powered by OpenAlex under CC0 license.

Back to research

A lovable personality: The effect of brand personality on brand love

2016101 citationsJournal Article

Authors

Pinaki Roy · Indian Institute of Management Ahmedabad

Kapil Khandeparkar · Voluntary Health Association of Goa

Manoj Motiani · Indian Institute of Management Indore

Topics & Keywords

Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty

UN Sustainable Development Goals

Gender equality

Publication Details

Published in: Journal of Brand Management

Volume 23, Issue 5, pp. 97-113

DOI: 10.1057/s41262-016-0005-5

Field-Weighted Citation Impact: 19.72

A lovable personality: The effect of brand personality on brand love | Researchclopedia