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The Product and the Brand

2012572 citationsBook Chapter

Authors

Burleigh B. Gardner

Topics & Keywords

Consumer Behavior in Brand Consumption and Identification Fashion and Cultural Textiles Nostalgia and Consumer Behavior

Publication Details

DOI: 10.4135/9781452231372.n13

Field-Weighted Citation Impact: 189.70

The Product and the Brand | Researchclopedia