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When do unethical brand perceptions spill over to competitors?

201650 citationsJournal Article

Authors

Rebecca K. Trump · Loyola University Maryland

Kevin P. Newman · Providence College

Topics & Keywords

Psychology of Moral and Emotional Judgment Behavioral Health and Interventions Social and Intergroup Psychology

UN Sustainable Development Goals

Decent work and economic growth

Publication Details

Published in: Marketing Letters

Volume 28, Issue 2, pp. 219-230

DOI: 10.1007/s11002-016-9409-y

Field-Weighted Citation Impact: 1.16

When do unethical brand perceptions spill over to competitors? | Researchclopedia