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How smartphone advertising influences consumers' purchase intention

2018574 citationsJournal Articlegreen Open Access

Authors

José Martins · INESC TEC

Catarina Costa · Universidade Nova de Lisboa

Tiago Oliveira · Universidade Nova de Lisboa

Ramiro Gonçalves · University of Trás-os-Montes and Alto Douro

Frederico Branco · INESC TEC

Topics & Keywords

Digital Marketing and Social Media Technology Adoption and User Behaviour Consumer Behavior in Brand Consumption and Identification

Publication Details

Published in: Journal of Business Research

Volume 94, pp. 378-387

DOI: 10.1016/j.jbusres.2017.12.047

Field-Weighted Citation Impact: 105.12

How smartphone advertising influences consumers' purchase intention | Researchclopedia