A Little Anthropomorphism Goes a Long Way

2017111 citationsJournal Articlegreen Open Access

Authors

Ewart J. de Visser · George Mason University

Samuel S. Monfort · George Mason University

Kimberly Goodyear · George Mason University

Li Lu · George Mason University

Martin O’Hara · George Mason University

Mary R. Lee · George Mason University

Raja Parasuraman ·

Abstract

Designing automation to mimic basic human characteristics is sufficient to elicit behavioral trust outcomes that are driven by neurological processes typically observed in human-human interactions. Designers of automated systems should consider the task, the individual, and the level of anthropomorphism to achieve the desired outcome.

Topics & Keywords

Neuroendocrine regulation and behavior Evolutionary Psychology and Human Behavior Innovative Human-Technology Interaction

UN Sustainable Development Goals

Peace, Justice and strong institutions

Publication Details

Published in: Human Factors The Journal of the Human Factors and Ergonomics Society

Volume 59, Issue 1, pp. 116-133

DOI: 10.1177/0018720816687205

Field-Weighted Citation Impact: 7.43