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Marketing to the (new) generations: summary and perspectives

2017190 citationsJournal Article

Authors

Damien Chaney · Centre Hospitalier de Troyes

Mourad Touzani · NEOMA Business School

Karim Ben Slimane · Paris School of Business

Abstract

International audience

Topics & Keywords

Consumer Behavior in Brand Consumption and Identification Environmental Sustainability in Business Digital Marketing and Social Media

Publication Details

Published in: Journal of Strategic Marketing

Volume 25, Issue 3, pp. 179-189

DOI: 10.1080/0965254x.2017.1291173

Field-Weighted Citation Impact: 14.63

Marketing to the (new) generations: summary and perspectives | Researchclopedia