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Toward a three-dimensional framework for omni-channel

2017374 citationsJournal Articlegreen Open Access

Authors

Soroosh Saghiri · Cranfield University

Richard Wilding · Cranfield University

Carlos Mena · Michigan State University

Michael Bourlakis · Cranfield University

Topics & Keywords

Consumer Retail Behavior Studies Consumer Market Behavior and Pricing Digital Platforms and Economics

UN Sustainable Development Goals

Industry, innovation and infrastructure

Publication Details

Published in: Journal of Business Research

Volume 77, pp. 53-67

DOI: 10.1016/j.jbusres.2017.03.025

Field-Weighted Citation Impact: 46.21

Toward a three-dimensional framework for omni-channel | Researchclopedia