CULTURA LÚDICA E MEDIAÇÕES NO CONTEXTO ESCOLAR

Thinking on the development of the subject through their livings and experiences within and outside the school context, we assume, as research understand television demonstrations in playful cultures of children within an educational institution in the West.The methodology used was qualitative in nature, characterized as Ethnographic type lookup, use of interviews, observations and notes in field journal, our observations indicate that the television media is present in the school institution, being perceived in various moments and in conversations of children and children's leisure activities.We could also see the demonstration televisiva through consumerism, which appears significantly in prints of clothes, footwear and objects that children bring into the institution, and yet, it was noticed that the mediation within the school is not held as it should, in order to redefine its meaning and provide critical sense with the potential to change the relationship of the media with the children.