Putting human capital analytics to work: Predicting and driving business success

Workforce analytics have evolved considerably in the past two decades and yet application in many organizations is scant. Some organizations, however, are reaping the benefits of using more‐sophisticated, but practical, workforce tools and measures to understand, predict, and control important business outcomes. In this article, we will share some of the work that has been done using several human capital and business frameworks, including the service‐profit chain and People Equity, to show how such frameworks can be used to understand and predict revenue, profit, customer satisfaction, and employee turnover. We also provide recommendations for how organizations can secure senior leader support that leads to actions and improvements.