STRENGTHS AND LIMITATIONS OF QUALITATIVE AND QUANTITATIVE RESEARCH METHODS

Scientific research adopts qualitative and quantitative methodologies in the modeling and analysis of numerous phenomena. The qualitative methodology intends to understand a complex reality and the meaning of actions in a given context. On the other hand, the quantitative methodology seeks to obtain accurate and reliable measurements that allow a statistical analysis. Both methodologies offer a set of methods, potentialities and limitations that must be explored and known by researchers. This paper concisely maps a total of seven qualitative methods and five quantitative methods. A comparative analysis of the most relevant and adopted methods is done to understand the main strengths and limitations of them. Additionally, the work developed intends to be a fundamental reference for the accomplishment of a research study, in which the researcher intends to adopt a qualitative or quantitative methodology. Through the analysis of the advantages and disadvantages of each method, it becomes possible to formulate a more accurate, informed and complete choice. Article visualizations: