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Drivers of brand loyalty in the chain coffee shop industry

2018155 citationsJournal Article

Authors

Heesup Han · Sejong University

Hong Ngoc Nguyen · Oklahoma State University

Hak Jun Song · Pai Chai University

Bee‐Lia Chua · Universiti Putra Malaysia

Sanghyeop Lee · Youngsan University

Wansoo Kim · Dong-A University

Topics & Keywords

Customer Service Quality and Loyalty Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies

Publication Details

Published in: International Journal of Hospitality Management

Volume 72, pp. 86-97

DOI: 10.1016/j.ijhm.2017.12.011

Field-Weighted Citation Impact: 22.53

Drivers of brand loyalty in the chain coffee shop industry | Researchclopedia