Mechanisms of Innovative Projects Financing in the Culture Industry on the Basis of Public-private Partnership

Strengthening the role of the culture industry in modern economy makes it relevant to developing scientific and methodological approaches to the organization of its financial support. Among the mechanisms of culture industry financing there are the mechanisms of public-private partnership. The purpose of this study is to identify the prerequisites for the use of public-private partnership and the definition of effective forms of its organization in the field of culture, taking into account the experience of developed countries. The article discusses the main models of financing culture, measures on state support of the development of culture and creativity, and the mechanisms of public-private partnership in the implementation of innovative projects in the field of culture. The study identifies the most applicable forms of publicprivate partnership such as life-cycle contracts. By effectively distributing risks between the customer and the contractor, covering the entire life cycle contracts of a cultural object, combining design, construction and operation into a single complex, they allow to optimize the costs of the creation and operation of cultural objects. The development of publicprivate partnership projects is a real prerequisite for the growth of investment and social attractiveness of the cultural industry and for strengthening the competitiveness of national economies.