E- CAB HAILING: A STUDY ON CONSUMER BEHAVIOUR

India's taxi industry has changed drastically from street-hail, unorganised taxi format to app-based rides being used in all walks of life. Today, Taxi market is very modern and provides number of benefits to its users in terms of convenience, comfort, estimated travelling time, real time information, economy and safety. E-hailing of cabs has become an essential element of metropolitan cities and they provide more customer value than most of the traditional taxi services. For this paper, data has been collected from 120 respondents with the help of structured questionnaire. The purpose of this paper is to study various factors that influence the riders' behaviour while hiring an app -based cab.