A TAM-Based Study of the Attitude towards Use Intention of Multimedia among School Teachers

Multimedia teaching materials are widely applied in various disciplines. More resources are provided by authorities to encourage elementary school teachers to use them. The resources provide an opportunity for teachers to share teaching resources for students. In this study, the technology acceptance model (TAM) was used as the basic model to explore the effects of the information technology (IT) environment on the perceived usefulness, perceived ease of use, and attitude towards using multimedia, and the relevance and influence of these attitudes on behavioral intention. There are 2317 teachers in Chiayi county, and 460 participants were selected by stratified random sampling. The results showed that the ease of use of the multimedia material would enhance the intention to use. The attitude toward use also influences the intention to use.