Impact of Climate Comfort on Tourism in Putian City and Countermeasures

Putian is an emerging tourist city in Fujian Province. It not only has Weizhou Island, the birthplace of the world’s Mazu culture, but also the national 4A scenic spot, like Jiuyi Lake, Jiulong Valley, South Shaolin, etc., attracting thousands of tourists every year. This paper uses meteorological data of the Putian Municipal Meteorological Bureau from 1988 to 2017, negative oxygen ion data in the scenic spots of Weizhou Island, Jiuyi Lake and Jiulong Valley from 2014 to 2017 and monthly data of tourists from 2011 to 2017 provided by Putian City Tourism Bureau. Based on the Temperature and Humidity Index, the Wind Cold Index, the Index of Cloth Loading and the Air Comfort Index, this paper uses the analytic hierarchy process (AHP) to construct a new comprehensive climate comfort model. Using the new model, the climate comfort index of Putian is calculated, and the levels and time periods suitable for tourism are divided. The number of tourists in Putian City is increasing year by year and has obvious time distribution characteristics. There are two peak periods in which tourists are concentrated in each year, which are April to May and October to November, belonging to the spring-autumn type. This paper also uses Ordinary Least Square (OLS) regression method to analyze the climate comfort and tourist traffic. The results show that there is a clear correlation between the comfort index and the passenger flow. Accordingly, suggestions for improvement of tourism development in Putian are proposed.