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The Concept and Application of Life Style Segmentation

1974125 citationsJournal Article

Authors

Joseph T. Plummer · Accessible Designs (United States)

Topics & Keywords

Consumer Perception and Purchasing Behavior

Publication Details

Published in: Journal of Marketing

Volume 38, Issue 1, pp. 33-37

DOI: 10.1177/002224297403800106

Field-Weighted Citation Impact: 1.92

The Concept and Application of Life Style Segmentation | Researchclopedia