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Consumer Response to Promotional Deals

197877 citationsJournal Article

Authors

Bob Cotton · Century College

Emerson M. Babb · Purdue University West Lafayette

Topics & Keywords

Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies

Publication Details

Published in: Journal of Marketing

Volume 42, Issue 3, pp. 109-113

DOI: 10.1177/002224297804200319

Field-Weighted Citation Impact: 1.65

Consumer Response to Promotional Deals | Researchclopedia