Advances in Consumer Research

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Authors

Cornelia C Otnes · Small Business Administration

Rui Zhu · Cheung Kong Graduate School of Business

Abstract

Advances in Consumer Research (Abbreviated as Adv. Consum. Res.) is a distinguished journal based in the United States and published by Sheridan Books. The journal is highly regarded in the academic community, particularly within the fields of Business, Management, and Accounting, with a specific focus on Marketing.

Topics & Keywords

Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies

Publication Details

DOI: 10.53555/acr.v2i2

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Advances in Consumer Research

Authors

Abstract

Topics & Keywords

Publication Details