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“Thanks for watching”. The effectiveness of YouTube vlogendorsements

2018231 citationsJournal Articlegreen Open Access

Authors

Juha Munnukka · University of Jyväskylä

Devdeep Maity · University Bank

Hanna Reinikainen · University of Jyväskylä

Vilma Luoma‐aho · University of Jyväskylä

Topics & Keywords

Media Influence and Health Digital Marketing and Social Media Impact of Technology on Adolescents

Publication Details

Published in: Computers in Human Behavior

Volume 93, pp. 226-234

DOI: 10.1016/j.chb.2018.12.014

Field-Weighted Citation Impact: 111.11

“Thanks for watching”. The effectiveness of YouTube vlogendorsements | Researchclopedia