Creation and Consumption of Mobile Word of Mouth: How Are Mobile Reviews Different?

2019164 citationsJournal Article

Authors

Nicholas H. Lurie · University of Connecticut

Abstract

Mobile users can create word of mouth wherever they are and whenever they want, leading to differences in the content and consumption value of mobile versus nonmobile word of mouth.

Topics & Keywords

Digital Marketing and Social Media Technology Adoption and User Behaviour Consumer Market Behavior and Pricing

Publication Details

Published in: Marketing Science

Volume 38, Issue 5, pp. 773-792

DOI: 10.1287/mksc.2018.1115

Field-Weighted Citation Impact: 42.51

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Creation and Consumption of Mobile Word of Mouth: How Are Mobile Reviews Different?

Authors

Abstract

Topics & Keywords

Publication Details