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Personalized digital marketing recommender engine

2019228 citationsJournal Article

Authors

Rajat Kumar Behera · Indian Institute of Management Ranchi

Angappa Gunasekaran · California State University, Bakersfield

Shivam Gupta · Montpellier Business School

Shampy Kamboj · Amity University

Pradip Kumar Bala · Indian Institute of Management Ranchi

Topics & Keywords

Consumer Retail Behavior Studies Digital Marketing and Social Media Consumer Market Behavior and Pricing

UN Sustainable Development Goals

Peace, Justice and strong institutions

Publication Details

Published in: Journal of Retailing and Consumer Services

Volume 53, pp. 101799-101799

DOI: 10.1016/j.jretconser.2019.03.026

Field-Weighted Citation Impact: 18.48

Personalized digital marketing recommender engine | Researchclopedia