Social Media Research Strategy to Understand Clinician and Public Perception of Health Care Messages

201917 citationsJournal Articlehybrid Open Access

Authors

John L. Huber · American Dental Association

Terri Woods · American Dental Association

A. Fushi · Midwestern University

Mylien T. Duong · Middle East Studies Association of North America

Anthony Eidelman · Tufts University

A.R. Zalal · University of North Carolina at Chapel Hill

Olivia Urquhart

Abstract

The methodology used in this research provides a reproducible strategy for tracking social media engagement with health care messages. Engagement results can assist future delivery of health care messages to key stakeholders and ensure better implementation and adoption of these communications.

Topics & Keywords

Social Media in Health Education Web and Library Services Health Literacy and Information Accessibility

UN Sustainable Development Goals

Gender equality

Publication Details

Published in: JDR Clinical & Translational Research

Volume 5, Issue 1, pp. 71-81

DOI: 10.1177/2380084419849439

Field-Weighted Citation Impact: 3.05