Popular culture, the body and world politics

Popular culture is widely understood to intersect with and shape our understanding of world politics. Numerous studies have highlighted the way language and imagery from literature, drama, film, television and other sites of cultural production make their way into political discourses on geopolitics, terrorism, immigration, globalisation and arms control, to name a few. Conversely, world events, especially international crises, provide rich materials for popular culture across mediums and genres. This interchange has often been understood through the theory of intertextuality, which highlights the way the meaning and authority of any text is established by drawing on, or positioning against, other texts from the surrounding culture. This article develops an account of intertextuality that takes seriously the embodied dimensions of popular culture and political discourse. Revisiting the work of Julia Kristeva, I argue that a framework binding together bodies, discourses and social practices offers a promising avenue for International Relations scholars grappling with the embodied aspects of intertextuality. The article explores the implications and potential of this conceptualisation through a case analysis of the sport–war intertext and spectacular war. In doing so, it demonstrates that the legitimising effects ordinarily understood to accompany intertextuality are intensified when bodily drives, impulses and affect are taken into account.