New Trends in Geoproducts Development: Železné Hory National Geopark Case Study

Abstract Geotourism is still a relatively new direction of tourism and its development is bound mainly to the territory of geoparks. Many geoparks try to develop different types of geo-products with a focus on different target groups. However, the nature of these products is very different and their development is evident mainly in the time scale. In the past, simple forms of interpretation and application of geoproducts were popular, whereas currently, modern technologies such as animations or augmented reality are thriving. This is mainly due to the better availability of technological equipment. At the same time, a number of geoparks boast of above-average interpreters, who are able to render and simplify difficult geological topics. This also applies to their ability to create of new geoproducts, where the need to abbreviate and condense information is evident. The results of the study show a positive trend in the use of modern methods in geoscience interpretation and in the creation of new geoproducts. At the same time, it is clear that without a modern concept it is very difficult to reach the current visitors. Therefore, such a concept is necessary in order to develop geoscientific issues, especially in the area of geoparks.