Community-Based Tourism and Sustainable Development of Rural Regions in Kenya; Perceptions of the Citizenry

Community-Based Tourism (CBT) has been pushed as one of the strategies for poverty alleviation and it might enhance the sustainability of marginalized regions and communities. However, tourism has also been argued to carry seeds for its own destruction and therefore presents a great dilemma and developmental paradox. This research sought to establish perceptions of the citizenry towards community-based tourism as a sustainable development strategy for rural regions in Kenya. The study focused on the awareness levels of CBT, and perceived contributions of CBT to the socio-economic and physical sustainability of rural regions in Kenya. A descriptive research design was adopted with a sample of 395 respondents. Data collected were collated and analyzed using SPSS 25 and Nvivo 12. Findings revealed that agriculture and other economic activities can be integrated with tourism and hospitality to deliver sustainable development in rural regions given the vast resources and attributes ideal for CBT. The majority of the respondents were noted to have a fair understanding of what CBT entails and thus calling for more capacity building, training and appropriate technical support to unlock the full potential of CBT as a sustainable development strategy. Overall results showed favorable perceptions towards CBT as a tool that can contribute to the sustainability of the socio-economic and physical environments in Kenya’s rural region.