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Purpose This paper aims to demonstrate the importance of adventure tourism in tourism the tourism industry and in tourism research. Apart from giving an overview of current literature and discussion, this paper also looks into future trends in adventure tourism. Design/methodology/approach This paper looks at the state of the art of adventure tourism re-search and discusses current trends. Based on literature, it gives an overview of the development of adventure tourism, the current situation and how adventure tourism will develop in the future. Findings This paper discusses the development of research in the field of adventure tourism and propagates that research should be increasingly focussing on theory building. The work by Rantala and Rokenses (2016) was the much-needed kick-start to lay the groundwork for a theoretical framework. The last few years have seen a rise in older tourists embarking for adventure trips, as well as families. Younger adults seek microadventures nearby their home. Health and well-being have also seen a stronger focus in adventure tourism research. Interdisciplinary research teams should see into these phenomenon and analyse the different motives and implications. This will help to develop a framework for adventure tourism research. Originality/value The importance of adventure tourism in the tourism industry and science will be demonstrated, and for the first time, the scientific examination of adventure tourism will be presented with three phases and important publications. In addition, the importance of theory formation in the field of adventure tourism will be pointed out. This paper not only gives an overview of current research but also looks ahead into future developments.