Zoned in or zoned out? Investigating immersion in slot machine gambling using mobile eye‐tracking

201945 citationsJournal Article

Authors

W. Spencer Murch · University of British Columbia

Eve H. Limbrick‐Oldfield · University of British Columbia

Mario A. Ferrari · University of British Columbia Hospital

Kent MacDonald · University of British Columbia

Jolande Fooken · University of British Columbia

Mariya V. Cherkasova · University of British Columbia

Miriam Spering

Abstract

Immersion while gambling on a slot machine appears to be associated with active scanning of the game and a focus on the game's credit window. These results are more consistent with a 'zoned in' account of immersion aligned with flow theory than a 'zoned out' account based on escape.

Topics & Keywords

Gambling Behavior and Treatments Sports Analytics and Performance

Publication Details

Published in: Addiction

Volume 115, Issue 6, pp. 1127-1138

DOI: 10.1111/add.14899

Field-Weighted Citation Impact: 7.38

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Zoned in or zoned out? Investigating immersion in slot machine gambling using mobile eye‐tracking

Authors

Abstract

Topics & Keywords

Publication Details