Can text messages save lives? A field experiment on blood donor motivation

20198 citationsJournal Article

Authors

Toke R. Fosgaard · University of Copenhagen

Lars Gårn Hansen · University of Copenhagen

Catrine Jacobsen

Erik Sørensen · Copenhagen University Hospital

Merle Romose · Copenhagen University Hospital

Henrik Ullum · Copenhagen University Hospital

Abstract

Several blood banks have adopted the strategy of sending blood donors a text message that acknowledges that donors' contributions helped a patient. This study is the first to formally test the effects of such a message with a control group.

Topics & Keywords

Blood donation and transfusion practices AI in Service Interactions Sharing Economy and Platforms

Publication Details

Published in: Transfusion

Volume 60, Issue 3, pp. 460-465

DOI: 10.1111/trf.15633

Field-Weighted Citation Impact: 2.32

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Can text messages save lives? A field experiment on blood donor motivation

Authors

Abstract

Topics & Keywords

Publication Details