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The Sloan Digital Sky Survey can be used to detect and characterize red and reddened quasars. In Richards et al. (2003), we showed that 6% of SDSS quasars have red colors consistent with significant dust reddening by an extinction curve similar to that of the Small Magellanic Cloud (SMC). We estimate that a further 10% of the luminous quasar population is missing from our magnitude-limited SDSS sample. More recent work (Hopkins et al., in preparation) confirms the conclusion that dust reddening is the primary explanation for SDSS quasars in the red tail of the color distribution. Fitting orthogonal first- and second-order polynomials to SDSS quasar photometry measures the slope and curvature of each object's UV/optical spectrum. The slope vs. curvature distribution is elongated along the axis predicted for SMC-like reddening, while the axes predicted for LMC- or MW-like reddening provide significantly poorer fits. Extension to longer wavelengths using a smaller sample of SDSS/2MASS matches confirms this result at high significance.