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Consumers response towards mobile commerce applications: S-O-R approach

2020322 citationsJournal Article

Authors

Prasanta Kr Chopdar

Janarthanan Balakrishnan · Central University of Tamil Nadu

Topics & Keywords

Consumer Retail Behavior Studies Technology Adoption and User Behaviour Digital Marketing and Social Media

UN Sustainable Development Goals

Decent work and economic growth

Publication Details

Published in: International Journal of Information Management

Volume 53, pp. 102106-102106

DOI: 10.1016/j.ijinfomgt.2020.102106

Field-Weighted Citation Impact: 35.44

Consumers response towards mobile commerce applications: S-O-R approach | Researchclopedia