Why a strong work-life balance system is needed?

Purpose. This paper describes the concept of “strength of the work-life balance system” as a new and more advanced form of involvement in work-life issues, which lead to a stronger relationship with positive outcomes such as performance, commitment or satisfaction. Design/methodology/approach. From a theoretical point of view, and following Bowen and Ostroff (2004; 2016)’s framework of strength, all the features of a strong work-life balance system are described. We define the characteristics that allow the work-life balance system to create strong situations in which clear messages are sent to employees about what appropriate behavior is. Findings. Offering specific practices or specific types of support is not enough; a strong work-life balance system must also be in place. The strength of the system, which refers to the process, allows the firm to convey a consistent message about the content of the practices. Employees’ motivation, attitudes and behaviors towards work-life balance are highly dependent on how they interpret the signals from employers about the work-life balance system designed but also implemented. Practical implications. Future research and practitioners should pay more attention not only to design work life practices, but also to the implementation process in order not to fail in gaining all the positive outcomes related to work life balance, for employers and employees. Originality/value. This paper is the first step in the exploration of the importance of the implementation process of a work-life balance system, for a better contribution to organization positive outcomes.