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Basics of Qualitative Research

199217,940 citationsJournal Article

Authors

Julie L. Ozanne

Topics & Keywords

Qualitative Research Methods and Ethics Qualitative Research Methods and Applications Focus Groups and Qualitative Methods

Publication Details

Published in: Journal of Marketing Research

Volume 29, Issue 3, pp. 382-382

DOI: 10.2307/3172751

Field-Weighted Citation Impact: 289.44

Basics of Qualitative Research | Researchclopedia