Researchclopedia

Research Researchers Institutions Topics Submit About

Command Palette

Search for a command to run...

Researchclopedia

Research Researchers Institutions About

© 2026 Researchclopedia. Powered by OpenAlex under CC0 license.

Back to research

How virtual reality affects consumer choice

2020175 citationsJournal Article

Authors

Martin Meißner · Zeppelin Universität gemeinnützige GmbH

Jella Pfeiffer · University of Giessen

Christian Peukert · Karlsruhe Institute of Technology

Holger Dietrich

Thies Pfeiffer · University of Applied Sciences Emden Leer

Topics & Keywords

Virtual Reality Applications and Impacts Aesthetic Perception and Analysis Image and Video Quality Assessment

Publication Details

Published in: Journal of Business Research

Volume 117, pp. 219-231

DOI: 10.1016/j.jbusres.2020.06.004

Field-Weighted Citation Impact: 12.16

How virtual reality affects consumer choice | Researchclopedia