Expanding knowledge frontiers in entrepreneurship: examining bricolage and effectuation

Purpose Our purpose is to evaluate effectuation and bricolage through their unique and shared references to understand possible overlaps and conceptual complementarities between these theoretical approaches. Design/methodology/approach The use of bibliometric techniques to examining simultaneously both theoretical approaches is one of the distinctions of this work. Another important methodological feature is the use of co-citation and bibliographic coupling and their interaction, to verify 179 published documents relating to their references. Findings The study reveals the intellectual structures underlying the approaches and differences originating from their knowledge bases, as well as the research trends. Originality/value By identifying the differences in the decision process and behaviors that culminate in opportunity creation in each, it offers a complementary vision of previous works. The evidence stresses it is interesting to explore their integration, considering the complementarity of their unique aspects.