Researchclopedia

Research Researchers Institutions Topics Submit About

Command Palette

Search for a command to run...

Researchclopedia

Research Researchers Institutions About

© 2026 Researchclopedia. Powered by OpenAlex under CC0 license.

Back to research

Visual Listening In: Extracting Brand Image Portrayed on Social Media

2020193 citationsJournal Article

Authors

Liu Liu · University of Colorado Boulder

Daria Dzyabura · New Economic School

Natalie Mizik · University of Washington

Abstract

A new approach for measuring consumer brand perceptions from consumer-created brand imagery via deep learning.

Topics & Keywords

Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Media Influence and Health

Publication Details

Published in: Marketing Science

Volume 39, Issue 4, pp. 669-686

DOI: 10.1287/mksc.2020.1226

Field-Weighted Citation Impact: 21.05

Visual Listening In: Extracting Brand Image Portrayed on Social Media | Researchclopedia