New theory of management as a factor in the formation of an ecologically balanced and socially-oriented economy in the conditions of INDUSTRY 4.0

relevance of this topic is due to processes of INDUSTRY 4.0, which takes place in a new industrial revolution and requires formation of a new management theory as a factor in creating an environmentally balanced and socially oriented economy, aimed at increasing welfare of population and improving environmental performance. purpose of study is conceptualization of new theory of management as a factor in creation of an environmentally balanced and socially oriented economy, and methodology of analysis. Objectives of study : using methodology of system analysis, to form a new management theory as a factor in formation of an environmentally balanced and socially oriented economy in conditions of Industry 4.0, as current management paradigm is deeply constrained. Analysis of recent research and publications, which launched solution to this problem. Works by Macston Graham and Randers Jorgen. In search of prosperity. Managing Economic Development to Reduce Unemployment and Climate Change (Kyiv: Pabulum, 2017) and Meadow Donnelly, Meadow Denis, Rangers Jorgen. The limits of growth. 30 years later (Kyiv:, Pabulum, 2018) discusses challenges facing developed world today, including steady unemployment, growing inequality of property, and rapid climate change. Until today, most of solutions to these problems were politically unacceptable for a world focused on short-term benefits and a desire for continued economic growth. scientific novelty of research is to identify problems of interaction between man, society, nature in conditions of INDUSTRY and conditions for their overcoming, which contribute to formation of a new theory of management as a factor in creating an environmentally balanced and socially oriented economy. results of study: conditions for formation of a stable society, based on which creation of an environmentally balanced and socially oriented economy; definition of sustainable development of society and mission of a new management theory are revealed, which should change dominant social philosophy, which is based on paradigm of how people look at world. Conclusion - basis of new theory of management - improvement of world, challenging many economic and managerial concepts of INDUSTRY 4.0, which are based on the limits of growth