Navigating Gaza’s conflict through women’s entrepreneurship

Purpose This paper aims to explore the extent to which women’s entrepreneurship in conflict zones is an influential catalyst for liberalising traditionally conservative gender norms. This purpose is achieved by focussing on women entrepreneurs in Gaza and how they actively renegotiate their multiple gender roles and navigate the social order through entrepreneurship. Design/methodology/approach This paper adopts the interpretivist approach where individual in-depth interviews were conducted with 16 Palestinian women entrepreneurs operating in Gaza. Findings The findings demonstrate that the context of conflict itself and its impact on gender norms is a prime motivator for women to engage in entrepreneurial ventures. Some gender roles were constraining and other enabling women to initiate and sustain their ventures to contribute to their families’ well-being. In spite of the fact that the conflict context and entrepreneurship have contributed to enhancing the agency of women and their ability to navigate the conflict and its consequences, the gendered practices and assumptions are still used as guidance for legitimising women’s entrepreneurship. Originality/value This paper contributes to the gender and entrepreneurship literature by giving greater visibility to women entrepreneurs operating in conflict zones, which remain under researched. This paper also demonstrates how prolonged conflict instigates social and economic changes that can empower women entrepreneurs while simultaneously reinforcing gendered norms.