Researchclopedia
Research
Researchers
Institutions
Topics
Submit
About
Search...
⌘
K
Command Palette
Search for a command to run...
Back to research
A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention
2020
270 citations
Journal Article
Field-Weighted Citation Impact:
55.36
A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention | Researchclopedia