Synergistic effect of joining process and its measurement

Rapid technological advances, globalization is leading to intensified global competition. In order to remain competitive and strengthen their market position, companies often opt for an external growth strategy through M&A. The most frequently mentioned reason for merging companies to achieve a synergistic effect. For this reason, it is essential that the buyer assesses the potential concentration in order to create value for shareholders. This paper focuses on analyses and characteristics and definition of synergy effect, analysis of main sources of synergy, definition of key variables in assessment of synergies.