Dimensions of Brand Personality

19974,701 citationsJournal Article

Authors

Jennifer Aaker · Anderson University - South Carolina

Abstract

Although a considerable amount of research in personality psychology has been done to conceptualize human personality, identify the “Big Five” dimensions, and explore the meaning of each dimension,...

Topics & Keywords

Consumer Behavior in Brand Consumption and Identification Personality Traits and Psychology Evolutionary Psychology and Human Behavior

Publication Details

Published in: Journal of Marketing Research

Volume 34, Issue 3, pp. 347-347

DOI: 10.2307/3151897

Field-Weighted Citation Impact: 32.08

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Dimensions of Brand Personality

Authors

Abstract

Topics & Keywords

Publication Details